STC Gift Card

Posted by on Dec 1, 2012 in | No Comments
STC Gift Card

Art Direction / Design In collaboration with Blu Design Communications The acronym “STC”, for Scarborough Town Centre, was re-created as a contemporary wordmark for the $62-million revitalized Shopping Centre. This wordmark provided the main graphic element for the design of the STC Gift Card and was also used as a repeating graphic on the gift […]

REVEAL campaign

Posted by on Nov 26, 2012 in | No Comments
REVEAL campaign

Art Direction / Design In collaboration with Blu Design Communications STC officially marked the completion of its two-year, $62-million renovation with the GRAND REVEAL Celebration. Dignitaries, VIPs and retailers were invited to “DRESS IT UP and REVEAL THE NEW YOU” and to “COME TRY US ON” at STC. The “GRAND REVEAL” campaign was the culmination […]

Brighten UP

Posted by on Nov 25, 2012 in | No Comments
Brighten UP

Art Direction / Design In collaboration with Blu Design Communications Scarborough Town Centre’s “Brighten UP” holiday campaign was presented as part of the two-year “UP” campaign in conjunction with the STC Renovation Transformation. Light-hearted and fun, the campaign encouraged a festive spirit amidst the chaos of the renovation. Campaign Elements: website / Instore: posters, signage […]

LIVE IT UP campaign

Posted by on Nov 21, 2012 in | No Comments
LIVE IT UP campaign

Art Direction / Design In collaboration with Blu Design Communications To foster civic pride STC launched its “LIVE IT UP! Celebrate Everything Scarborough” online video contest. Over one and a half months, shoppers were invited to upload a one-minute video or visit the in-mall video kiosk and share “Why they love Scarborough and STC.” The […]

UP campaign

Posted by on Nov 19, 2012 in | No Comments
UP campaign

Art Direction / Design In collaboration with Blu Design Communications Introduced during STC’s $62-million dollar transformation renovation, the two-year “UP” campaign allowed for expansion to include secondary campaigns and additions over the course of the two-year period. Campaign Elements: websites, e-vites, invites / Instore: posters, digital displays, banners, hoarding / Outdoor: transit, superboards, billboards / […]