Art Direction / Design
In collaboration with Blu Design Communications
To foster civic pride STC launched its “LIVE IT UP! Celebrate Everything Scarborough” online video contest. Over one and a half months, shoppers were invited to upload a one-minute video or visit the in-mall video kiosk and share “Why they love Scarborough and STC.”
The Top 10 videos were posted online over 15 days, where the public was invited to “vote for their favourite video.” The Top 3 point earners were invited to STC’s GRAND REVEAL Celebration, where the winner was announced and awarded $5,000 in STC gift certificates.
Campaign Elements: logo, website, e-vites / Media: big box and leader ads / Instore: posters, banners, digital displays, supporting collateral