Art Direction / Design
In collaboration with Blu Design Communications
Scarborough Town Centre’s “Brighten UP” holiday campaign was presented as part of the two-year “UP” campaign in conjunction with the STC Renovation Transformation. Light-hearted and fun, the campaign encouraged a festive spirit amidst the chaos of the renovation.
Campaign Elements: website / Instore: posters, signage / Outdoor: transit shelters, superboards