Art Direction / Design
In collaboration with Blu Design Communications

Introduced during STC’s $62-million dollar transformation renovation, the two-year “UP” campaign allowed for expansion to include secondary campaigns and additions over the course of the two-year period.

Campaign Elements: websites, e-vites, invites / Instore: posters, digital displays, banners, hoarding / Outdoor: transit, superboards, billboards / Update meeting elements and collateral