Art Direction / Design
In collaboration with Blu Design Communications
The acronym “STC”, for Scarborough Town Centre, was re-created as a contemporary wordmark for the $62-million revitalized Shopping Centre. This wordmark provided the main graphic element for the design of the STC Gift Card and was also used as a repeating graphic on the gift card presentation box. STC Gift Card website and digital directory (concept only).
Project Elements: Gift card, presentation box / website and digital display (proposal)