Brighten UP
Art Direction / Design In collaboration with Blu Design Communications Scarborough Town Centre’s “Brighten UP” holiday campaign was presented as part of the two-year “UP” campaign in conjunction with the STC Renovation Transformation. Light-hearted and fun, the campaign encouraged a festive spirit amidst the chaos of the renovation. Campaign Elements: website / Instore: posters, signage […]
LIVE IT UP campaign
Art Direction / Design In collaboration with Blu Design Communications To foster civic pride STC launched its “LIVE IT UP! Celebrate Everything Scarborough” online video contest. Over one and a half months, shoppers were invited to upload a one-minute video or visit the in-mall video kiosk and share “Why they love Scarborough and STC.” The […]